Parent Cloud has been appointed by BBC Studios to boost support for the many parents working within the organisation who have been affected by the Covid-19 pandemic.

Following a successful pilot, BBC Studios were impressed with the quality of specialised online support and resources offered by Parent Cloud, including remote access to experts in mental health, child behaviour, fertility, perinatal coaching, nutrition and therapy.

Parent Cloud will now be rolled out across all BBC Studios offices globally and made available to staff as part of their employee benefits packages, to ease their transition out of the pandemic and support their wellbeing moving forwards.

The appointment of Parent Cloud comes following a wave of demand among UK companies for adding new layers of support for employees, and particularly working parents, that are adjusting to current and future changes influenced by the pandemic.

Karen Taylor, Founder of Parent Cloud, commented: “Covid-19 has undoubtedly made the balancing act of raising children, alongside building a successful career, more difficult. However, working parents have been crying out for more specialised support for years, which is why I founded Parent Cloud in 2019. The pandemic has revealed and worsened these struggles, leaving nine out of ten working mothers experiencing high levels of stress and anxiety.

“Partnering with a world-renowned organisation like BBC Studios highlights the recognition among UK businesses that more support is required to champion working parents. I hope their example will encourage more organisations to introduce greater support for employees, as we transition out of the pandemic and adjust to future changes in working culture.”

BBC Studios joins a group of esteemed organisations that have demonstrated their commitment to supporting their staff, by appointing Parent Cloud as an employee benefits partner, notably including Deloitte Ireland and Octopus Group.


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